This site is about the projects and groups tackling some of the planet’s most pressing issues. They’re doing it in energetic, super-inspiring ways, giving hope and demonstrating that change is possible, the planet can be saved, that suffering can be prevented.
At the same time, the site is about taking action for ourselves. We do that not just by living more earth and more animal-friendly lives, but by challenging the corporations and the governments that are mucking it up. Social media has uncovered the sheer extent – and the brutality – of the abuse of our planet, its people and its animals.
This is where the Resources section comes in, replete with practical tips but also, the means of building online (and offline) communities with people who share your values and concerns. Finally, there’s information on how to reach out to the corporations, to let them know that we know – like never before – what they are doing and that we’d like them to change. Don’t underestimate the power of your voice as an ordinary citizen.